Internal Communications for a Global Firm
Schroders is an asset manager with offices in 35 locations and more than 5,000 employees worldwide. The listed company welcomed a new CEO in 2016 and has made a number of acquisitions in recent years.
During periods of change, the Communications function plays a crucial role. Deploying an effective strategy, with the appropriate tone and frequency, can be the difference in maintaining an engaged workforce and continuing to be an employer of choice.
As a creative and digital expert, I assisted in driving employee engagement and delivering the global communications strategy. This included content generation for the intranet, employee magazine, videos, management briefings and town halls.
Non-profit Marketing and Communications
The Irish Chamber of Commerce (Singapore) is a professional network whose aim is to strengthen business connections between Ireland and Singapore. As a non-profit, the Chamber is funded by sponsorship and event revenue.
I was responsible for all aspects of the non-profit including marketing, business development and financials. In order to drive sponsorship and elevate brand perception, I modernised the Chamber brand and rolled this out across all touch points including newsletters, presentations, events and collateral.
I generated 25% of the Chamber's net revenue through the Singapore Ireland Golf Day; a sell-out event I organised with sponsors including Emirates, Guinness and Stamford American International School.
Integrated Marketing Plan for a Start-up
This software start-up, headquartered in the US, was seeking marketing support to aid local sales teams and expand its presence in Asia.
I designed an integrated plan to drive awareness for 100 targeted accounts which I presented to the Country Head.
Tactics included paid acquisition strategies encompassing programmatic, social media, search engine marketing and display. This was complemented by a series of events and webinars in collaboration with strategic partners. Custom landing pages, geolocation specific content and sales enablement collateral amalgamated the online and offline strategies.
Key considerations when developing the regional plan were cultural sensitivities, market maturity and language barriers.
Corporate Social Responsibility
International Women’s Day (IWD) is celebrated around the world. The aim is to forge a gender equal world, recognise women’s achievements and raise awareness of gender bias.
In partnership with the Embassy of Ireland, I organised a fully-booked IWD event. Our mission was to inspire women through the stories and experiences of others.
I led the marketing and communications and utilised the opportunity for brand activation for the Irish Chamber of Commerce.
Through the event, I demonstrated the value in sponsorship and expanded our reach beyond Irish professionals. Best of all, we achieved our mission to inspire women.